Sporting News Partners with Sports Video Provider CineSport

CineSport to Integrate Sports Highlights, News and Features into Sporting News' Digital Properties

NEW YORK, N.Y., March 18, 2010 – – Sporting News, the authority for avid fans is partnering with the #1 broadband sports programming service, CineSport. With this partnership, CineSport video will be integrated into SportingNews.com and Sporting News Today editorial content to create an innovative viewing experience for passionate sports fans across the country. CineSport becomes the exclusive video programming and platform provider and developer for Sporting News. Sporting News becomes a CineSport national ad sales representative, offering integrated sponsorship packages including pre-roll video, banners, rich media and other high-engagement ad products to advertisers.

"Compelling sports video, including highlights, is a central part of the sports fan experience today," said Jeff Price, President and Publisher, Sporting News, "CineSport is the best in the business and we're excited to partner with them to further enhance our offering to our digital visitors and advertisers."

"Our goal is to create an immersive video-centric experience for the Sporting News audience," said CineSport CEO Gregg Winik, "we're thrilled to have the Sporting News sales force providing advertisers with exciting new solutions across the CineSport network."

Launched in 2007, CineSport is the #1 online sports programming service, providing highlights, news and features to more than 70 blue chip web sites including the New York Post, Los Angeles Times, Chicago Tribune and Philadelphia Inquirer. CineSport provides sites with an end-to-end video programming, production, hosting and advertising sales platform. January 2010 comScore Video Metrix data ranks CineSport atop the sports category with 13.9 million monthly unique viewers.

# # #

About Sporting News

Founded in 1886, Sporting News is a multi-media company catering to avid sports fans. Its content is available through a bi-weekly publication, Sporting News Magazine; the world's first and only daily digital sports publication, Sporting News Today; the online source for real-time, breaking sports news and information, SportingNews.com; the ultimate premium destination for fantasy content, tools and information, Sporting News Fantasy; a video and community-based website, Rowdy.com; and 11 annuals covering all major sports. Sporting News also serves as the national sales representative for CineSport, the leading video reach vehicle in the sports category. Sporting News is a division of American City Business Journals, Inc., publisher of 41 city business journals, Sports Business Journal, Sports Business Daily, NASCAR Illustrated and Inside Lacrosse.

About CineSport

CineSport LLC is an innovative web video producer and syndication company. The company's sports content includes local and national league-licensed sports highlights, features, and in-depth local sports reports produced in association with its media partners. CineSport is syndicated to over 70 media web sites including 25 newspaper sites. CineSport has distribution partners in 7 of the nation's top 10 DMAs as well as a presence in 15 of the nation's top 25 DMA's. In January 2010, CineSport became #1 in comScore's Video Metrix sports category with 13.9 million Unique Viewers.
For more information; www.cinesport.com

Press Contacts
Sporting News:
Anne Keegan – 212-500-0670 – akeegan@sportingnews.com
Eric Karp – 212-500-0652 – ekarp@sportingnews.com

CineSport:
John Parnofiello – 201-641-4000 – jparnofiello@cinesport.com