CineSport



CineSport TO INCLUDE MAJOR LEAGUE BASEBALL HIGHLIGHTS IN ITS BROADBAND SYNDICATION NETWORK

Daily Sports Video Highlights Now Available to Websites

NEW YORK, N.Y., September 12, 2007 - - CineSport LLC, the premiere producer and distributor of syndicated online sports video highlights, announced today it has reached a deal with MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, to bring licensed game highlights to its syndicated broadband multi-sport video highlight packages. Effective immediately, the agreement grants CineSport the right to include Major League Baseball game highlights from the remainder of the 2007 regular season and the entire 2007 postseason, including the World Series, as part of its daily sports coverage.

"We are excited to team with CineSport to further showcase the most exciting time on the baseball calendar," said Kenny Gersh, senior vice president, business development, MLBAM. "Partnering with CineSport was a natural fit as we share a common goal of providing the most up-to-date video content for fans to consume wherever they are and whenever they want."

CineSport, the only sports news and highlights aggregator, produces and distributes customized sports video news and highlight shows to a broad range of websites, including those of daily newspapers, local television and radio stations. CineSport will now feature MLB highlights in its national and local multi-sport video highlight shows. The CineSport beta is already available at the websites for the Philadelphia Inquirer/Philadelphia Daily News (www.philly.com/sports) and The Denver Post (www.denverpost.com/sports).

"CineSport produces the highlights of multiple sports into a single compelling, easy to watch show," said Gregg Winik, CineSport founder and CEO. "The marriage of baseball highlights with CineSport content greatly enhances CineSport’s reputation as the most important syndicated product on the market for web sites that have casual sports fans in their audience."

CineSport's syndicated, ad-supported content is free to fans, and the video highlights are designed to be viewed on the same web page as fans get their news and information. CineSport has previously announced content deals with NASCAR, NBA, NHL and Collegiate Images. CineSport (www.cinesport.com) is syndicated by Broadband Enterprises (www.broadbandenterprises.com), the premier online video network. Broadband Enterprises consists of more than 1,800 publishers, delivering more than 1 billion monthly video streams.

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MEDIA CONTACT:
Jeff Heckelman, Edelman Sports
(212) 642-7718; jeff.heckelman@edelman.com