Boston.com Joins With Sports Video Provider CineSport To Provide New Sports Programming
CineSport to Integrate Sports Highlights,
News and Custom Features Into Boston.com
BOSTON, MA, April 6, 2010 – –Boston.com, the most-visited local online news source in New England, is joining with the number one broadband sports programming service, CineSport, to provide sports video highlights, news, and custom features for Boston.com Sports.
"By joining with CineSport we will greatly expand the number of sports video highlights we can offer our audience, which includes some of the most passionate sports fans in the country,” said Bob Kempf, vice president, digital for Boston.com. “This also brings another creative opportunity for advertisers to reach and engage with our big fan base here in Boston and across the country.”
Boston.com attracts five million unique visitors monthly. Its sports section up-to-the minute scores and breaking news, insightful blogs and all the content of The Boston Globe’s sports section, which is consistently ranked among the top ten newspaper sports sections in the country.
“The addition of Boston.com to our growing list of affiliates solidifies our position as the top provider of sports video to online sites," said CineSport CEO Gregg Winik. “We look forward to joining this prestigious organization and its distinguished journalists in creating an immersive video experience."
Launched in 2007, CineSport is the number one online sports programming service in terms of unique visitors, providing highlights, news and features to more than 70 blue chip Web sites including the New York Post, Los Angeles Times, Chicago Tribune and The Philadelphia Inquirer. CineSport provides sites with an end-to-end video programming, production, hosting and advertising sales platform. January 2010 comScore Video Metrix data ranks CineSport atop the sports category with 13.9 million monthly unique viewers.
About Boston.com
Boston.com is wholly owned by The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
About CineSport
CineSport LLC is an innovative web video producer and syndication company. The company's sports content includes local and national league-licensed sports highlights, features, and in-depth local sports reports produced in association with its media partners. CineSport is syndicated to over 70 media Web sites including 25 newspaper sites. CineSport has distribution partners in 8 of the nation’s top 10 DMAs as well as a presence in 16 of the nation's top 25 DMA's. In January 2010, CineSport became #1 in comScore's Video Metrix sports category with 13.9 million Unique Viewers.
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Press Contacts
Boston.com:
Bob Powers - 617-929-2270 - powers@globe.com
CineSport:
John Parnofiello – 201-641-4000 – jparnofiello@cinesport.com